- Pre-orders for the iPhone 15 officially open at 1:00 p.m. BST (05:00 a.m. PT)
- By 1:15 p.m., the Apple Store had collapsed, likely because it was inundated with orders.
The Apple Store crashed this afternoon as savvy shoppers rushed to pre-order the new iPhone 15.
Pre-orders for the new flagship officially opened at 1:00 p.m. BST (05:00 a.m. PT), following the unveiling of the new smartphone earlier this week.
However, at 1:15 p.m. BST, the Apple Store collapsed, likely because it was inundated with orders.
A message on the website read: “Almost there. A few finishing touches and the Apple Store will be ready. See you soon.’
Angry customers took to X (formerly Twitter) to express their frustration.
One user, Matt Wallace, wrote: “Apple is the biggest company in the world and they can’t even get their website up for the iPhone 15’s scheduled launch time!
Another shared a screenshot of an error message with the message: “Me: Take my money! Apple: No! »
User Kyle Thayer wrote: “That iPhone pre-order was pretty awful. The Apple Store app crashed several times and lost my pre-order.
“I took out the laptop and still couldn’t get the job done for about 15 minutes.”
And Symone B. Beez added: “Even Apple, a $3 trillion company, is late in launching its iPhone 15 product.”
The Apple Store was down for about 15 minutes before customers reported being able to access it again.
Apple unveiled its highly anticipated iPhone 15 on Tuesday at the company’s “Wonderlust” event in California.
The standard line of phones starts at $799 and comes with the same 6.1-inch and 6.7-inch screens found on the last generation of iPhones.
But the new handset features a significant overhaul to its screen. The “notch” at the top of the phone, long considered a design flaw, has been replaced with the “dynamic island” used on its current Pro models.
The flagship device too comes in five new colors – pink, yellow, green, blue and black – and has a improved camera which should allow more powerful zoom.
Apple says the iPhone 15 will have “all-day battery life” and the 15 Plus will have an even bigger battery, but it’s unclear how long either will last.
Apple also confirmed that the iPhone 15 will come with a USB-C charging port, the same one currently used for charging iPads and Macs.
AirPods Pro will also move to USB-C, which should enable faster charging on all Apple products.
The iPhone 15 also has a new AI-powered “voice isolation” feature that will make it easier to be heard even if you’re on a busy train or in a public place.
Meanwhile, Apple has been keen to boast about the eco-friendly nature of its iPhone 15, adding that it features a partly recycled body and entirely reused cobalt.
Apple’s more expensive iPhone 15 Pro offers a ton of extra extras for die-hard fans of its products.
Pricing will start at $999 in the US, with the larger Pro Max costing $1,199.
It comes with a new “grade five” titanium case, which Apple said was the same alloy used on the Mars rover.
This should make the new model more durable and lighter than previous Pros.
The 15 Pro will also feature a customizable action button on the side of the phone, where the mute rocker used to be.
The button can be programmed to perform many functions, such as quick opening the camera.
Apple claims that the new A17 Pro chipset is 10 times more efficient than its predecessors and comparable to some PCs.
This should make the ability to play mobile games in high resolution even better.
The iPhone 15 Pro comes with a 48MP camera and a more advanced lens and a more advanced lens with 5x optical zoom.
The iPhone 15 and the larger iPhone 15 Plus, which start at $899, feature a 48-megapixel main camera, capable of doubling the telephoto option to capture 4K photos and videos, and new bionic chips A16.
The iPhone 15 Plus has a 6.7-inch screen but the same features as the flagship model, which has a 6.1-inch screen.
Both smartphones have new features that allow users to take portraits without switching to Portrait mode.
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