- Pre-orders for the iPhone 15 officially open at 1:00 p.m. BST (05:00 a.m. PT)
- By 1:15 p.m., the Apple Store had collapsed, likely because it was inundated with orders.
The Apple Store crashed this afternoon as savvy shoppers rushed to pre-order the new iPhone 15.
Pre-orders for the new flagship officially opened at 1:00 p.m. BST (05:00 a.m. PT), following the unveiling of the new smartphone earlier this week.
However, at 1:15 p.m. BST, the Apple Store collapsed, likely because it was inundated with orders.
A message on the website read: “Almost there. A few finishing touches and the Apple Store will be ready. See you soon.’
READ MORE: Apple’s new smartphone starts at $799 in five new colors
Angry customers took to X (formerly Twitter) to express their frustration.
One user, Matt Wallace, wrote: “Apple is the biggest company in the world and they can’t even get their website up for the iPhone 15’s scheduled launch time!
Another shared a screenshot of an error message with the message: “Me: Take my money! Apple: No! »
User Kyle Thayer wrote: “That iPhone pre-order was pretty awful. The Apple Store app crashed several times and lost my pre-order.
“I took out the laptop and still couldn’t get the job done for about 15 minutes.”
And Symone B. Beez added: “Even Apple, a $3 trillion company, is late in launching its iPhone 15 product.”
The Apple Store was down for about 15 minutes before customers reported being able to access it again.
Apple unveiled its highly anticipated iPhone 15 on Tuesday at the company’s “Wonderlust” event in California.
The standard line of phones starts at $799 and comes with the same 6.1-inch and 6.7-inch screens found on the last generation of iPhones.
But the new handset features a significant overhaul to its screen. The “notch” at the top of the phone, long considered a design flaw, has been replaced with the “dynamic island” used on its current Pro models.
The flagship device too comes in five new colors – pink, yellow, green, blue and black – and has a improved camera which should allow more powerful zoom.
Apple says the iPhone 15 will have “all-day battery life” and the 15 Plus will have an even bigger battery, but it’s unclear how long either will last.
Apple also confirmed that the iPhone 15 will come with a USB-C charging port, the same one currently used for charging iPads and Macs.
AirPods Pro will also move to USB-C, which should enable faster charging on all Apple products.
The iPhone 15 also has a new AI-powered “voice isolation” feature that will make it easier to be heard even if you’re on a busy train or in a public place.
Meanwhile, Apple has been keen to boast about the eco-friendly nature of its iPhone 15, adding that it features a partly recycled body and entirely reused cobalt.
Apple’s more expensive iPhone 15 Pro offers a ton of extra extras for die-hard fans of its products.
Pricing will start at $999 in the US, with the larger Pro Max costing $1,199.
It comes with a new “grade five” titanium case, which Apple said was the same alloy used on the Mars rover.
This should make the new model more durable and lighter than previous Pros.
The 15 Pro will also feature a customizable action button on the side of the phone, where the mute rocker used to be.
The button can be programmed to perform many functions, such as quick opening the camera.
Apple claims that the new A17 Pro chipset is 10 times more efficient than its predecessors and comparable to some PCs.
This should make the ability to play mobile games in high resolution even better.
The iPhone 15 Pro comes with a 48MP camera and a more advanced lens and a more advanced lens with 5x optical zoom.
The iPhone 15 and the larger iPhone 15 Plus, which start at $899, feature a 48-megapixel main camera, capable of doubling the telephoto option to capture 4K photos and videos, and new bionic chips A16.
The iPhone 15 Plus has a 6.7-inch screen but the same features as the flagship model, which has a 6.1-inch screen.
Both smartphones have new features that allow users to take portraits without switching to Portrait mode.
THE RISE OF THE APPLE TO BILLION DOLLARS
1976: Founders Steve Jobs, Steve Wozniak and Ronald Wayne started the company on April 1, 1976 as they began selling computer kits to hobbyists, each built by Wozniak.
The first product was the Apple I.
1977: Apple launched the Apple II in June, which was the first PC aimed at the mass market.
nineteen eighty one: Jobs became president.
1984: The Macintosh was shown off during a Super Bowl commercial break and then officially unveiled at a launch event. It was discontinued a year later and Jobs left the company.
1987: Apple released the Macintosh II, the first color Mac.
1997: Apple announces the acquisition of NeXT software in a $400 million deal that involves Jobs returning to Apple as interim CEO. He officially took on this role in 2000.
2001: Apple introduced iTunes, OS X and the first generation iPod.
The first iPod MP3 music player was released on October 23, 2001 at an event in Cupertino and could hold up to 1,000 songs.
2007: Apple unveils the iPhone.
2010: The first iPad has been revealed.
2011: Jobs resigned in 2011 due to illness, giving the CEO title to Tim Cook. Jobs died in October of pancreatic cancer.
2014: Apple unveiled the Apple Watch. The company also revealed its first larger iPhones, the 6 and 6 Plus.
2015: After purchasing Beats from Dr. Dre, Apple launched Apple Music to compete with Spotify and other music streaming services.
2016: Apple returned to its roots and announced the 4-inch iPhone SE. Meanwhile, the company is embroiled in a legal battle with the FBI, involving the agency demanding access to the locked phone used by Syed Farook, who died in a shooting after carrying out a deadly attack in December in San Bernardino, California, with his wife. The court order was dropped on March 28 after the FBI said a third party was capable of unlocking the device.
2017: Apple introduces the iPhone face of the owner.
2018: In a first for the company, Apple is introducing new features in its latest operating system, iOS 12, that encourage users to manage and spend less time on their devices. The move was prompted by a strong letter from shareholders urging the company to tackle the growing problem of smartphone addiction among children and adolescents.
2019: In January, Apple announces its first drop in revenue and profits in a decade. CEO Tim Cook partly blamed the sharp decline in revenue from China.
2020: In March, Apple closed all of its physical retail stores outside of China in response to the coronavirus.
2021: During a virtual online event in April, CEO Tim Cook declared Apple’s goal to become carbon neutral for Earth Day. Later that year, the iPhone 13 was announced.
2022: In September, the iPhone 14 was announced. One of the new features included a new sensor to detect whether a user had been involved in a car accident as well as an improved camera system.
2023: So far this year, Apple has brought back its “Home Pod” after the discontinuation of the first generation. The “Home Pod” can be considered an alternative to Amazon’s Alexa or Google Home as it is powered by voice commands.
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